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i.e. Jonathan Abbett — web crafter, healthcare designer, amateur kosher cheesemaker.

Dove & Reinach: Lightweight Journey Mapping

15 May 2015
Laura Dove and Stephen Reinach, UXers at MathWorks, presented at UXPA Boston 2015

Background

First attempt

What is a journey map?

Approach to journey mapping they created

Now, first time they used with customers

Example result

Findings

Follow-up

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Origin

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Trace

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