Web crafter. Lifelong Bay Stater. Amateur kosher cheesemaker.
UXPA Boston 2015: Lightweight Journey Mapping (Dove & Reinach)

Laura Dove and Stephen Reinach, UXers at MathWorks, presented at UXPA Boston 2015.

Background

First attempt

What is a journey map?

Approach to journey mapping they created

Now, first time they used with customers

Example result

Findings

Follow-up